Item Detail Information
Encyclopedia of advertising
Book
Encyclopedia of advertising
-- Advertising
Copies
3 Total copies, 3 Copies are in, 0 Copies are out.
Contains over five hundred alphabetically arranged entries that provide information about advertising, including agency histories; advertiser/brand/market histories; biographies; and essays on theoretical, methodological, and practical aspects of advertising.
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Title
Encyclopedia of advertising -- Advertising
Call No
R 659.1 Enc
Authors
McDonough, John
Egolf, Karen
Museum of Broadcast Communications
Subjects
Advertising--Encyclopedias.
Advertising--Encyclopedias.
Language
English
Published
New York : Fitzroy Dearborn, 2003.
Publication Desc
3 v. : ill. (some col.) ;
ISBN
1579581722 (set)
Target Audience
Adult
Dimensions
29 cm.