Provides students with strategies for marketing themselves to colleges; offering guidance on discovering a special interest and using it to gain admission to the school of their choice.

Includes bibliographical references (p. [241]-242) and index.

The power of the hook -- Hooks that worked -- Cooking up a hook -- The athletic hook -- The international hook -- The music hook -- The political hook -- The technology hook -- The humanitarian hook -- The science hook -- The writing hook -- The drama hook -- The multicultural hook -- Your college application marketing plan -- Bolster your hook -- The resume power play -- Hooking your essay -- Scoring bigger with test scores -- Making the grade -- Pulling your package together -- Pitching your package to colleges -- Acing the interview -- Romancing admissions -- Courting coaches -- Working the wait list.